Current:Home > MyEthermac|Gen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection -MoneyMatrix
Ethermac|Gen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection
NovaQuant Quantitative Think Tank Center View
Date:2025-04-11 11:44:40
We independently selected these products because we love them,Ethermac and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.
If you hate wearing underwire bras that dig into the skin— and, let's be honest, who doesn't?— Parade just launched a new collection of bras that will change your life.
Reviewers are calling the new launch of size-inclusive bras "perfect," "comfortable," "supportive," "incredible" and, well, the list goes on. Parade evidently cracked the code to comfortable underwire bras that are just as stylish and sexy as they are supportive with their weightless and flexible CloudLift wire technology. The bras are made for sizes 32A through 46G, for day and night and can be worn and layered with just about anything.
Parade's new collection of bras will have wearers feeling powerful, playful and confident. They even turned one of their cult-favorite bralettes into a bra, which one reviewer says "is a must have" because "it forms to YOUR body making it comfortable to wear all day."
Scroll below to shop the rest of Parade's collection, and be prepared to meet your new favorite bra (or two).
This t-shirt bra is reliable, cushiony and weightless. Whether you wear it with bodysuits, sweaters or t-shirts, you'll feel supported and comfortable all day and night long.
One reviewer shares, "I'm a trans woman who finally bought her first bra at age 28 and this feels amazing. It fits really well and easily feels comfortable for an entire day. I'm definitely going to get several more because this one is perfect!"
This sheer triangle bra is simply adorable. The pop of pink offers a vibrant, playful touch of color to the look, too. The look strikes the perfect balance between being comfortable, sexy and supportive. It's especially great if you're looking for an underwired bra that isn't too bulky.
This balconette bra has the perfect retro look, with a super comfortable feel. It has a sheer finish for a sexy feel, along with underwire that doesn't dig into the skin.
One reviewer shares, "I usually HATE wearing bras like absolutely despise. However, I love parade so when I saw that parade was releasing bras I knew I had to try. I got the balconette bra in eightball and I was immediately impressed. I usually really hate wearing bras with underwire but on this one, you can't even feel it, and not to mention they are very true to size no side boob or anything. The silky mesh fabric is so comfortable so I definitely recommend this bra if you are not usually a bra wearer like me because it is supportive while still feeling like you have nothing on."
Looking for the perfect everyday bra? This Dream Triangle Bra is what you've been searching for. It has a super soft material that doesn't dig into the skin, full coverage and a flattering cut. The color options are also super cute!
One reviewer raves, "I have been trying this bra out for a month now and I gotta say it fits, feels and supports better than any other bra I have tried. It also washes up really well compared to other bras of mine that will pull. This bra is a must have, it forms to YOUR body making it comfortable to wear all day."
For a comfortable and lightweight bra that will become your go-to for everyday wear, this plunge bra is perfect. It's easy to wear under t-shirts, sweaters, bodysuits and just about anything else. One reviewer shares, "This bra is INCREDIBLE! I never wear underwire bras, but this may just have convinced me...."
In more fashion news, check out these $8 temperature adjusting tights that have over 19,000 5-star reviews.
Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!veryGood! (658)
Related
- Buckingham Palace staff under investigation for 'bar brawl'
- The definitive ranking of all 28 Pixar movies (including 'Inside Out 2')
- Katie Holmes Debuts Subtle, Yet Striking Hair Transformation
- Report uncovering biased policing in Phoenix prompts gathering in support of the victims
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Bear attack in Canadian national park leaves 2 hikers injured
- G7 leaders tackle the issue of migration on the second day of their summit in Italy
- Lena Dunham looks back on 'Girls' body-shaming: There is still 'resentment toward women'
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Jenelle Evans Shares Update on Her Kids After Breakup From “Emotionally Abusive” David Eason
Ranking
- Former Danish minister for Greenland discusses Trump's push to acquire island
- Kate Middleton Confirms Return to Public Eye in Health Update
- Kansas City Chiefs receive Super Bowl 58 championship rings: Check them out
- It's the most Joy-ful time of the year! 🥰
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- U.S. Olympic trials feels like Super Bowl of swimming at home of NFL Colts
- Peloton instructor Kendall Toole announces departure: 'See you in the next adventure'
- Suspect in shooting of 3 deputies in Illinois had multiple firearms, sheriff says
Recommendation
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
Stay Dry This Summer: 21 Essential Waterproof Products to Secure Your Vacation Fun
U.S. customs officer accused of letting drug-filled cars enter from Mexico, spending bribe money on gifts, strip clubs
Trump once defied the NRA to ban bump stocks. He now says he ‘did nothing’ to restrict guns
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
San Francisco park where a grandmother was fatally beaten will now have her name
Former ICU nurse arrested on suspicion of replacing fentanyl with tap water
Southwest Airlines Boeing 737 Max goes into Dutch roll during Phoenix-to-Oakland flight