Current:Home > FinanceIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -MoneyMatrix
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
EchoSense View
Date:2025-04-09 13:57:02
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (3788)
Related
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- Arizona man pleads guilty to murder in wife’s death less than a week after reporting her missing
- Gymnast MyKayla Skinner Says Her Controversial Comments About 2024 Olympics Team Were Misinterpreted
- New Dutch leader pledges to cut immigration as the opposition vows to root out racists in cabinet
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Powerball winning numbers for July 3: Jackpot rises to $138 million
- Beryl set to strengthen on approach to Texas due to hot ocean temperatures
- Nathan’s Hot Dog Eating Contest results: Patrick Bertoletti, Miki Sudo prevail
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Alabama state Sen. Garlan Gudger injured in jet ski accident, airlifted to hospital
Ranking
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- See Brittany and Patrick Mahomes Ace Wimbledon Style
- After hitting Yucatan Peninsula, Beryl churns in Gulf of Mexico as Texas braces for potential hit
- Proof Julia Roberts and Danny Moder Are Closer Than Ever After 22 Years of Marriage
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Football fireworks: Five NFL teams that could be more explosive in 2024
- How to talk to your kids about climate anxiety, according to an environmental educator
- Giant salamander-like predator with fangs existed 40 million years before dinosaurs, research reveals
Recommendation
New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
Golden State Warriors land guard Buddy Hield from 76ers after Klay Thompson's exit
Americans feel the economy is working against them. How we can speed up economic growth.
Want to buy or sell a home? How to get a 3% mortgage rate, negotiate fees, and more
Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
Stock market today: With US markets closed, Asian shares slip and European shares gain
Biden cancels speech at teachers union convention in Philadelphia after union staff goes on strike
USA Basketball men’s Olympic team arrives for camp in Las Vegas