Current：Home > MyHow niche brands got into your local supermarket -MoneyMatrix
How niche brands got into your local supermarket
View
Date：2025-04-13 21:16:00
From salsas to barbecue sauces to refrigerated beverages, small artisanal brands are infiltrating grocery shelves everywhere. How did this happen? Today on the show, we team up with Dan Pashman of The Sporkful food podcast to follow the rise of niche soda maker Olipop, and share the hidden incentives that have grocers making shelf space for these products.
Listen to The Sporkful on Apple or Spotify.
Related episodes:
Grocery delivery wars
How grocery shelves get stacked
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (27516)
Related
- Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
- Prince Harry and Meghan Markle Arrive in Nigeria for 3-Day Tour
- What's the latest on pro-Palestinian campus protests? More arrests as graduations approach
- Officer fatally shoots armed suspect in domestic disturbance that injured man, police say
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Meet the new 'Doctor Who': Ncuti Gatwa on the political, 'fashion forward' time-traveling alien
- What's the latest on pro-Palestinian campus protests? More arrests as graduations approach
- One prime-time game the NFL should schedule for each week of 2024 regular season
- Current, future North Carolina governor’s challenge of power
- Specialty lab exec gets 10-year prison term for 11 deaths from tainted steroids in Michigan
Ranking
- Former longtime South Carolina congressman John Spratt dies at 82
- Target to reduce number of stores carrying Pride-themed merchandise after last year’s backlash
- Has Bud Light survived the boycott? Year after influencer backlash, positive signs emerge
- Court upholds a Nebraska woman’s murder conviction, life sentence in dismemberment killing
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Kentucky prosecutor accused of trading favors for meth and sex pleads guilty to federal charge
- Post Malone, Morgan Wallen's awaited collab 'I Had Some Help' is out. Is a country album next?
- Indiana-Atlanta highlights: How Caitlin Clark, Fever performed in second preseason game
Recommendation
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
Kimora Lee Simmons Breaks Silence on Daughter Aoki’s Brief Romance With Restaurateur Vittorio Assaf
Most of 15 million bees contained after bee-laden truck crashes
Rope team rappels down into a rock quarry to rescue a mutt named Rippy
Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
A look at the growing trend of women becoming single parents by choice
Maggie Goodlander, wife of national security adviser Jake Sullivan, launches congressional campaign in New Hampshire
Luka Doncic bounces back, helps Mavericks hand Thunder first loss of NBA playoffs